Why Do Sites Rank High on Google When They Aren’t Optimized?

Have you ever wondered why some sites rank high on Google when they aren’t optimized for search engines? Or even worse, when they barely have any backlinks? I’ve been asked this question a lot over the last few months, so I thought I would write a blog post explaining why that happens. Here’s why some  [click to continue...]

How to Grow Your Blog Traffic by 20,000 Visitors a Month

Around eight months ago, I started a new blog in the marketing realm. When I first started out, my traffic was flat. But around four months ago, I figured out a process that has allowed me to grow my traffic consistently—a process I could replicate. I am now at a point where I am adding about  [click to continue...]

Why You Need a Social Media Calendar and How to Create One

You’ve heard of social media calendars before, but do you know what they are and how to use one? Chances are you don’t. And that’s okay… I didn’t either when I entered the realm of social media marketing. But once I learned about it and how to use it, it change how I marketed my businesses  [click to continue...]

Does Your Blog Need a Sidebar?

Have you ever wondered if your blog really needs a sidebar? And if you need a sidebar, should it be on the left or right side? Sadly, the answer isn’t a simple yes or no. But with some testing, I’ve figured out the optimal layout for a sidebar on a blog. So, should you be  [click to continue...]

10 Marketing Techniques I Learned from Instagram Models

Do you use Instagram? If you do, you probably notice a ton of pictures of half-naked models. Most people react negatively to these images; for example, they think that these models have nothing going for them other than their looks. Or even worse, most people assume these models aren’t intelligent. I’ve known a handful of these  [click to continue...]

Changes for Google Adwords: Reviewed by Search Engine Marketing Expert Joel Castillo

Another change for Google AdWords

As most of us know, Google is always improving and changing settings and features of Google

AdWords. For small business trying to keep up with their advertising on their own this can

be very tough and hold business back when their advertising should be flourishing. That is why

you should hire Joel Castillo to monitor your advertising. He stays on top of all the changes

Google implements so he can keep your advertising running smoothly like it should be.

Close variant keyword matching

Google AdWord’s newest change is allowing searches in which there is a misspelling (about 7%

of searches) or a space in the wrong spot to find the correct keywords. It used to be that a

misspelling would completely change the search results Google would find, but now your site

can be found even when someone searches a typo by mistake.

Let Joel Castillo build your Google Adwords Search Engine Marketing

This has already really boosted business clicks and impressions. This is simply because it allows

their site to almost have more keywords without actually implementing them. Also, business can

stop using variants as their keywords because now Google automatically does this. Contact Joel

Castillo to find out what keywords will work best for your business.

Joel Castillo can build you a non-exhaustive, effective keyword list that will drive more traffic

to your site. He understands the correct mix of SEM and SEO and how to monitor your ad

campaigns through AdWords.

Joel Castillo Search Engine Marketing Services West Palm Beach, Florida

http://www.joelcastillo.me (561) 293-3009 Joel Castillo Search Engine Marketing West Palm Beach reviews
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Joel Castillo's Think Freely Marketing Group is a great Search Engine Marketing company in West Palm Beach, Florida. Any local business who is looking for their business to have a web presence must contact Joel Castillo for Pay Per Click Services and Search Engine Optimization Services. You can find some of the work Joel Castillo has accomplished for his Client's at www.joelcastillo.me. Call Joel now at (561) 293-3009.

Joel Castillo Explains SEM

SEM stands for search engine marketing which is the process of gaining traffic to your website

by using search engine ads. Joel Castillo does search engine marketing for small business such as

automotive dealerships and realtors. There are many terms used instead of SEM such as paid

search ads, paid search advertising and pay per click.

Joel Castillo can assist you with SEM

No matter what type of SEM you are looking to go with, or if you are not sure, Joel Castillo can

help you pick the best option for your business. He also knows how to monitor your SEM

advertising campaigns to make sure they are helping your business as they should.

The most common form of SEM is Google AdWords. Companies enjoy using Google AdWords

because it has many options for monitoring your campaigns and it is a pay as you go service.

Meaning you really can’t waste your money. For a free Skype consultation go here www.joelcastillo.me

Joel Castillo Internet Marketing
Think Freely Marketing Group, LLC
500 South Australian Ave #600
West Palm Beach Florida
33401

https://youtu.be/nPq0EsAvSIo

How to Be a Successful Marketer if You’re not Super Smart

I’m going to let you in on a little secret. I’m not that smart, and yet I’m a pretty good online marketer. I am actually probably one of the better ones out there. So, how’s that possible? Well, you don’t have to be smart to be the best marketer. Instead, you need to be creative, execute well,  [click to continue...]

How to Turn Pinterest into a Revenue Generating Channel

We all know Pinterest is popular, especially among the female demographic. But can it be leveraged to make you more money? Just like any other social network, it can be. To show you how, I’ve created an infographic that breaks down how you can make money from Pinterest. Click on the image below to see a larger  [click to continue...]

7 Lessons Learned from Publishing 300 Guest Posts

Over the last three years, I’ve ramped up the amount of content I create. Not only do I blog three times a week on Quick Sprout and a few times a week on my personal blog, but I also write guest posts all over the web. In fact, currently I publish slightly more than 100 guest  [click to continue...]

The list of tools that every Google AdWords Newbie should know

The list of tools that every Google AdWords Newbie should know Google AdWords is an extremely targeted and measurable form of today’s online advertising. Although I started my career as an internet marketer about three years ago, I first used AdWords about ten years ago while trying to advertise a website I created. For the past few years I’ve mentioned advertising on Google AdWords to my clients and they all seem to have the same response, “It doesn’t work,” “Google is just trying to make more money,” and all I could say was “ok”, until now.

While working at Web1 Syndication I learned more about Google AdWords than any other place that I’ve worked for!

Once I started my first week at Web1 Syndication, I was presented with a couple of online tutorials called PPC Experts Academy and PPC Profit Blueprint all made by one of the owners at Web1, Ben Pate.

Like I mentioned earlier I knew the basics of using Google AdWords but not to the extremity I learned in just that one week alone. Here is what I learned and everyone should know, especially business owners and AdWords Professionals:

Do any campaigns have more than one device enabled?

I have seen many internet marketers make this same mistake numerous times. How important is it? It’s vital!

Here’s why. Let’s just say your landing pages are only setup for desktop viewers. Which is a huge mistake since 40% of searches made for local products and services are local in nature. But let’s just say that is the case here.

If you setup your campaigns for both mobile and desktop you’re not targeting your audience correctly. In today’s world people want information available to them as fast as possible. Do you really think this person will take the time to sit on your site and zoom in? NO! Now do you see why this is so important to make sure you are targeting the right device with the right stuff?

Here is how you check for these settings. First, make sure that you are viewing all campaigns by clicking “all online campaigns on left column”. See screenshot below.

Next, click the settings tab to view the settings for all of your campaigns. See screenshot below.

You should see something similar to this (see screenshot below). Notice the devices column. As you can see all my campaigns are setup to all. This will target mobile, tablet and desktop users.

I have made sure that all of my landing pages will show properly regardless of the device my audience uses.

When setting up your ad rotation, what is difference between optimize for clicks and optimize for conversions and when do I use each? First off, what is ad rotation? Ad rotation is a preference to determine how your ads distribute when you have multiple ads. Yes, Google gives you the ability to rotate your ads in a manner that will allow you to choose whether you want to optimize your ads for clicks (default setting), optimize for conversions, rotate ads evenly or rotate ads indefinitely. Here is where to check for this: First make sure that you are checking all of your online campaigns. Start by clicking all online campaigns on left column. (See screenshot below) Then, you will see a screen like the one below. Click on the settings tab. This will take you to a screen like below. Notice the settings of all your online campaigns. Next click on the campaign you desire in this instance make sure that you select a campaign that is setup to run on Google Search. This will bring you to a screen that looks like this. Notice campaign settings on top left. (See screenshot) Next scroll down to the Ad delivery: ad rotation, frequency capping. Your screen will look like this. (See screenshot) So now that you know where to find it, here are your options and how to use them: Rotate ads evenly This option will give equal preference to all ads within your ad group no matter how well they perform. When to use: When starting a new campaign you should rotate them evenly to see how well the ads you wrote will perform. If you haven’t changed your ads after 90 days, Google will start to optimize for clicks or conversions depending on whether you have your conversions setup. Another example of when to use: When split testing your current ad against a new ad. You want Google to distribute both ads evenly so that you can test performance and find the ad that will give you the highest CTR%. Click through rate or CTR is the amount of times Google shows your ad divided by amount of times your ad gets clicked. Optimize for clicks This is Google’s default setting. Google gives preference to the ad that will get the most clicks based on past CTR performance. Examples of when to use: When no conversion tracking is setup. Optimize for conversions A conversion is a tool that allows you to see what happens after a customer clicks on your ad. Conversions include a customer successfully submitting your contact form, purchasing a product from your store or a sale via phone call. Why is this important? Imagine this scenario: you setup your campaigns properly and then a customer clicks your ad. How do you know what happened next? Conversion tracking allows you to see exactly “what happened next”. How to setup conversion tracking for a contact form submission or when a customer purchases your product. The first thing you want to do is make sure that your landing page has a form or your products shopping cart is setup properly. I won’t go into the details of how to create a form or how to setup a shopping cart. You can ask your web developer to help you with this. Make sure when doing so that you tell your developer that you need a “thank you page”. A “thank you page” is a page that will show after a customer successfully submits your form or purchased your product. The thank you page you will have your developer ad tracking code that will notify you every time this goal is reached. How do I do this? (See details below) Click tools on top navigation menu. Then hover over to conversions and click. (See screenshot below) This is what you should see next. (See screenshot) Click on the + Conversion button. Next, give your conversion a name. Then choose webpage button. (See screenshot below) Then click Save and continue. After that, choose the most accurate conversion category. If you have a form you will select lead or signup depending on your business. If you are selling a product online then you will select Purchase/Sale. Then select HTML language (comes default). Lastly, give your conversion a value. What is this goal worth to you in terms of money? (See screenshot below) Then save and continue to the next step, your conversion tracking script. Here’s what this page looks like. Copy and send this code to your developer, they will know what to do with it. The Dimensions Tool on Google AdWords Another helpful tool in AdWords is the dimensions tool. Here are some of the things that it can do for you: 1. Find day of the week that you’re your campaigns perform best. 2. Find the time of the day that your campaign performs best. Here’s how to get there: I will show you the data on all of your campaigns. Start by clicking all online campaigns on the top left column. Then click the dimensions tab towards the right of your screen. Then click view towards the left side of your screen under campaigns tab. Then hover down to Time and then over to day of the week. Here are a few of things you can look for: 1. Day of the week 2. CTR (click through rate) 3. Avg. CPC (Avg. cost per click) 4. Cost / converted click 5. Click conversion rate 6. Est. total conversions Here’s what you should have in front of you. First, sort through the data by clicking on CTR. Like mentioned earlier click through rate us the amount of times a potential customer could have seen your ads divided by the number of times they clicked on it.(See CTR sorted below) As you can see with the screenshot above Sunday has the highest CTR. Next, take a look at the AVG. CPC. In this case you want the day that you are spending the least amount of money possible. Click AVG CPC so that your data is sorted from least to greatest. (See screenshot below) As you can see from the screenshot above Saturday’s and Sunday’s are the days with the lowest average CPC. Then, look at Cost / converted click. Sort your data once again from least to greatest. As you can see Saturday is the day that you are spending the least amount per conversion. In order to see this data you must have conversion-tracking setup. Next, look at click conversion rate. Sort your data from highest to lowest. You want the day that click conversion rate is highest. Lastly, look at your Est. total conversions. As you can see Monday has the highest conversions. How I would interpret the data based on the last screenshot above? It seems as if Monday’s are the best in overall performance. Here’s why: Average cost per click is not the best out of all of our days. But as you can see from the last screenshot it is the day that we are receiving the highest amount of conversions. Most importantly, it is the second best day in terms of cost / converted click, which is ultimately what we are looking for. What I would do with this: For now I would look into each campaign and see which ones perform best on Monday. However we will go further into that on our next blog post. In conclusion, about ninety percent of what you’ve read in the blog post I learned within the first week of my career at Web 1 Syndication. Thanks to Google AdWords, PPC Profit Blueprint, PPC Experts Academy and Ben Pate I’ve learned at what to look for and what to do next with the data that I gather. I am looking forward to next week and what I’ll learn next at Web1 Syndication.

Moving on from KISSmetrics…

When you start a company, it becomes your baby, and one of the hardest things to do is let go of it. In 2008, I started a company called KISSmetrics with my co-founder Hiten Shah. The company has grown nicely, and we raised millions of dollars to help expand the growth of the business. But  [click to continue...]

How Much Copy Should You Write on Your Homepage?

Have you ever wondered how much copy you should have on your homepage? With Crazy Egg, I’ve tested everything from long sales letters to a minimal homepage. So, what’s the right approach? Well, it’s not as simple as giving you one answer. To explain how much copy you should write on your homepage, I’ve created  [click to continue...]

Does URL Structure Even Matter? A Data Driven Answer

URL structure has been debated within the SEO industry for years. From the number of subdirectories to the placement of keywords in URLs, SEOs have tried many optimization techniques to improve their sites’ rankings. The real question is, does your URL structure even help with your overall traffic? To answer this question, I decided to  [click to continue...]

How to Engage and Persuade People Through Storytelling

Did you know that stories make up 65% of all conversations in our daily lives? Storytelling is so powerful that it’s been around for over 40,000 years. So how can you use the art of storytelling to engage and persuade your website visitors? To teach you how you can leverage it, I’ve created an infographic  [click to continue...]

Attention Marketers: Who Wants an Opportunity to Work with Neil Patel?

Everyday, I get tons of emails from people like you who want to work with me. I rarely ever do anything with those emails as I already have a decent size team. But it hit me this morning: I should try to do a better job helping others to advance in their marketing careers. Why can’t I train someone  [click to continue...]