Another change for Google AdWords

As most of us know, Google is always improving and changing settings and features of Google

AdWords. For small business trying to keep up with their advertising on their own this can

be very tough and hold business back when their advertising should be flourishing. That is why

you should hire Joel Castillo to monitor your advertising. He stays on top of all the changes

Google implements so he can keep your advertising running smoothly like it should be.

Close variant keyword matching

Google AdWord’s newest change is allowing searches in which there is a misspelling (about 7%

of searches) or a space in the wrong spot to find the correct keywords. It used to be that a

misspelling would completely change the search results Google would find, but now your site

can be found even when someone searches a typo by mistake.

This has already really boosted business clicks and impressions. This is simply because it allows

their site to almost have more keywords without actually implementing them. Also, business can

stop using variants as their keywords because now Google automatically does this. Contact Joel

Castillo to find out what keywords will work best for your business.

to your site. He understands the correct mix of SEM and SEO and how to monitor your ad

campaigns through AdWords.