Tired of Spending Money on Marketing With Zero to Little ROI?

Hey you! Yeah You! Are you simply tired of spending money on marketing and not having a positive ROI? Well, a lot of businesses dabble here and there on different marketing campaigns and then returning a negative ROI.

Here's what it takes to be profitable in any marketing campaign:
1. Research your competitors
2. Find out how much you are willing to pay to acquire a customer
3. Make your sales process impeccable

So let's elaborate a little, when I say you need to research your competitors I mean it! Why would you even dare to re-invent the wheel? Your competitors are still in business because someway or another they are successful. You need to figure out what your competitors are doing and then "tweak" it so it's suitable for your business.

Then, you need to figure out how much you are willing to pay to acquire a customer. For example, let's say your margin for profit is very slim, you need to find a marketing channel that will allow you to get the results for a very small amount. Some of the marketing channels which you can try are Google Adwords PPC, Local Search Engine Optimization and email marketing to your current clients.

Lastly, how do you make your sales process impeccable? You can make a killer sales process by creating a sales funnel in which you will take every potential customer to and then up-sell them on other products or services if they don't "bite" on the first thing you sell them.

How Google Predicts New Keywords Quality on Adwords

Google predicts new keywords quality

A big area of debate for Google AdWords is if the AdWords Quality Score, QS, reflects on a keyword’s click-through rate, CTR. Many people argue that low traffic keywords are greatly impacted by the account level QS. However, Google has announced once again the there is no metric used to determine account level QS. This statement does not end the debate. There are still many advertisers that will tell you that your account level quality score has a major impact on the performance of your ad campaign. One thing that is certain through Google is that as far as for new keywords the performance of related keywords does matter. Therefore the fewer impressions that a newly formed keyword has the more likely Google will look into previous keywords to set a standard for the new one. If the related keywords have good performance and impressions Google will continue to have a high opinion on them. This new data from Google tells us that they have the ability to predict CTR and they can do it well. Why? It’s simple, Google has a very strong financial incentive to do this predicting right. If Google misjudges the predicted CTR for a new keyword it means they will receive less clicks and less money. 

Joel Castillo knows this can be done well

Google works like an advertiser to predict conversion rate or sales per click in order to determine an appropriate keyword bid. Looking for an advertiser that knows how all of this works? Joel Castillo can help you select all the right keywords. He keeps in mind the performance of keyword “cousins” to get the correct feel on how a keyword will work. He understands how to raise your CTR and that is not by deleting your low quality keywords. These low quality keywords are often the ones generating the conversions that you want. With the correct understanding of how Google advertising and searches work, you can easily set your site up to get valuable clicks and views.

Let Joel Castillo monitor your ads

The best reports in Google AdWords

We all know that Google AdWords is great for seeing how many clicks different advertising campaigns receive, however when you use analytics the details you can find out will amaze you. With the fast pace of program upgrades and new features, it can be easy to overlook a new capability. Joel Castillo is dedicated to keeping up with all of the new features of Google AdWrods and here are some you may enjoy:

These settings can help you find out the keywords you have that are quality and not quality. To start, check if you have high engagement for the keywords you are concerned about. To do this look are the “average visit duration” and “pages/visit”. If these are good, it may be your site that needs the update, not your keywords. Joel Castillo can help you rewrite you website content to engage your viewers and grow you sales. Also you can check the “% new visits” to see if these keywords are bringing in new viewers or if they are a thing of the past. 

Let Joel Castillo monitor your ads

People often believe the most important part of advertising online is to stay number one on the search engines. This simply isn’t the case. In many cases the top slot on the search engines are found to be just as good as the slots below it. People are not tricked with advertising anymore and will look through multiple links to find the content they want. Joel Castillo realizes this and will help you find the best spot for your website and make sure your website content is what people are looking for. 

The List of Tools Every Google AdWords Newbie Should Know by Joel Castillo

The List of Tools Every Google Adwords Newbie Should Know

Google AdWords is an extremely targeted and measurable form of today’s online 

advertising. Although I started my career as an internet marketer about three 

years ago, I first used AdWords about ten years ago while trying to advertise a 

website I created. For the past few years I've mentioned advertising on Google 

AdWords to my clients and they all seem to have the same response, “It doesn't 

work,” “Google is just trying to make more money,” and all I could say was “ok”, 

until now.

While learning from online tutorials called PPC Experts Academy and PPC Profit Blueprint I learned tons of information that I'd love to share with you.

Here is what I learned and everyone should know, especially business owners and AdWords Professionals:

Do any campaigns have more than one device enabled?

I have seen many internet marketers make this same mistake numerous times. How important is it? It’s vital! 

Here’s why. Let’s just say your landing pages are only setup for desktop viewers. Which is a huge mistake since 40% of searches made for local products and services are local in nature. But let’s just say that is the case here.

If you setup your campaigns for both mobile and desktop you're not targeting your audience correctly. In today’s world people want information available to 

them as fast as possible. Do you really think this person will take the time to sit 

on your site and zoom in? NO! Now do you see why this is so important to make 

sure you are targeting the right device with the right stuff?

Here is how you check for these settings.
First, make sure that you are viewing all campaigns by clicking “all online campaigns on left column”. See screenshot below.

Next, click the settings tab to view the settings for all of your campaigns. See screenshot below.

You should see something similar to this (see screenshot below).

Notice the devices column. As you can see all my campaigns are set up to all. This will target mobile, tablet and desktop users. I have made sure that all of my 

landing pages will show properly regardless of the device my audience uses.

When setting up your ad rotation, what is difference between optimize for clicks and optimize for conversions and when do I use each?

First off, what is ad rotation? Ad rotation is a preference to determine how your ads distribute when you have multiple ads. Yes, Google gives you the ability to rotate your ads in a manner that will allow you to choose whether you want to optimize your ads for clicks (default setting), optimize for conversions, rotate ads evenly or rotate ads indefinitely.

Here is where to check for this:

First make sure that you are checking your campaigns one by one. Start by clicking one campaign at a time on the left column. 

Click on the settings tab. 

This will take you to a screen like below. Notice the settings of all your online campaigns. Next click on the campaign you desire in this instance 

make sure that you select a campaign that is setup to run on Display Network only - all features.

This will bring you to a screen that looks like this. Notice General section, type is set to Display only.

Next scroll down to the Ad delivery: ad rotation, frequency capping. Your screen will look like this. (See screenshot)

So now that you know where to find it, here are your options and how to use them:

Rotate ads evenly 

This option will give equal preference to all ads within your ad group no matter how well they perform.

When to use: When starting a new campaign you should rotate them evenly to see how well the ads you wrote will perform. If you haven’t changed 

your ads after 90 days, Google will start to optimize for clicks or conversions depending on whether you have your conversions setup.

Another example of when to use: When split testing your current ad against a new ad. You want Google to distribute both ads evenly so that you 

can test performance and find the ad that will give you the highest CTR%. Click through rate or CTR is the amount of times Google shows your ad divided by amount of times your ad gets clicked.

 Optimize for clicks 

This is Google’s default setting. Google gives preference to the ad that will get the most clicks based on past CTR performance.

 Examples of when to use: When no conversion tracking is setup.

Optimize for conversions

A conversion is a tool that allows you to see what happens after a customer clicks on your ad. Conversions include a customer successfully submitting your contact form, purchasing a product from your store or a sale via phone call.

Why is this important?

Imagine this scenario: you set up your campaigns properly and then a customer clicks your ad. How do you know what happened next? Conversion tracking allows you to see exactly “what happened next”.

How to set up conversion tracking for a contact form submission or when a customer purchases your product.

The first thing you want to do is make sure that your landing page has a form or your products shopping cart is setup properly. I won’t go into the details of how to 

create a form or how to setup a shopping cart. You can ask your web developer to help you with this. Make sure when doing so that you tell your developer that you need a “thank you page”. A “thank you page” is a page that will show after a customer successfully submits your form or purchased your product. The thank 

you page you will have your developer ad tracking code that will notify you every time this goal is reached. 

How do I do this? (See details below)

1. Choose your confirmation or goal page. This is where you want customers to land once they successfully complete a goal (purchase your product or sign up through your form)
2. Using Google Analytics, set up a goal by entering the URL of your goal page.
3. Then, Import goals into Adwords from Google Analytics
Keep in mind your goals won't successfully register into Adwords detects a goal has been completed, you can test this by go through the process your customers will go through.

The Dimensions Tool on Google AdWords

Another helpful tool in AdWords is the dimensions tool. Here are some of the things that it can do for you:

1. Find day of the week that you’re your campaigns perform best.

2. Find the time of the day that your campaign performs best.

Here’s how to get there:

I will show you the data on all of your campaigns. Start by clicking all online campaigns on the top left column.

Then click the dimensions tab towards the right of your screen.

Then click view towards the left side of your screen under campaigns tab.

Then hover down to Time and then over to day of the week.

Here are a few of things you can look for:

1. Day of the week

2. CTR (click through rate)

3. Avg. CPC (Avg. cost per click)

4. Cost / converted click

5. Click conversion rate

6. Est. total conversions

Here’s what you should have in front of you.

First, sort through the data by clicking on CTR. Like mentioned earlier click through rate us the amount of times a potential customer could have seen 

your ads divided by the number of times they clicked on it.(See CTR sorted below)

Next, take a look at the AVG. CPC. In this case you want the day that you are spending the least amount of money possible. Click AVG CPC so that 

your data is sorted from least to greatest. (See screenshot below)

Then, look at Cost / converted click. Sort your data once again from least to greatest.

Next, look at click conversion rate. Sort your data from highest to lowest. You want the day that click conversion rate is highest.

Lastly, look at your Est. total conversions. 

How do I interpret the data?

You want to make sure you adjusting your bids and giving more preference to the day of the week and time of day most likely to convert with the least amount of money. Look at Cost per conversions, conversion rate and analyze how to adjust bid for each. 

Joel Castillo Will Teach You How To Create a Brand

Learn How To Create a Brand by Joel Castillo

Joel Castillo has successfully established his brand as an Internet marketing professional, and he can do the same for you. He is an expert in developing the special website techniques that will help to create and establish your unique brand and help you find the special place that is meant for you on line.

Steps to creating your brand

To start, Joel Castillo will help you determine how your company should reach the internet, and this will become the basis of the Search Engine Optimization (SEO) strategy you will use, It will include focusing on those phrases that you would like people to think of as for your company’s name.The next step involves creating an online image for yourself that sets you apart from the competition, and it has nothing to with boasting about what you have accomplished or exaggerating what you are capable of doing for your potential clients. Note that Joel Castillo believes in leading by example and feels that this can be done by highlighting a company’s strong points while working to lessen or eliminate any negative factors you may be coping with. He feels that doing the latter will strengthen your resolve.

Here are some things Joel Castillo believes in doing to attract people to your brand:

● Begin writing a business blog. This is a great way to produce new SEO content and attract people to your website, and doing it with his help will also connect your company’s name with the keyword you select.● Be instrumental in creating a community. Concentrating on people’s interests is definitely recommended if you want them to become interested in your brand. In addition, as Joel Castillo would tell you, blogging about those interests is a way of bringing like-minded people together to learn more abut what you stand for.
● By following his recommendations, you will develop a reputation for doing something extremely well. When this happens, people will connect your brand and a particular key word at once, creating a positive image.Drawing attention to your brand is extremely important, and you can accomplish this by doing the following:
● Whenever you win, be sure to celebrate, regardless of its size. Setting a positive tone is essential and if you do, people will consider you to be both admirable and successful.
● Stick to your principles and believe in yourself under any circumstances. It is impossible to please everyone, and someone said long that “those who stand for nothing will fall for anything”. You attract attention when you make your views clear, and people will respect you for that. By projecting the confidence you feel consistently, you will amplify your brand and they will not forget it.

At the same time, Joel Castillo knows that the various points discussed above are applicable to a number of business situations, such as establishing your own company, becoming an exceptional employee or being regarded as an expert in your industry. All of them are related to creating your brand.