Hey you! Yeah You! Are you simply tired of spending money on marketing and not having a positive ROI? Well, a lot of businesses dabble here and there on different marketing campaigns and then returning a negative ROI.
Here's what it takes to be profitable in any marketing campaign:
1. Research your competitors
2. Find out how much you are willing to pay to acquire a customer
3. Make your sales process impeccable
So let's elaborate a little, when I say you need to research your competitors I mean it! Why would you even dare to re-invent the wheel? Your competitors are still in business because someway or another they are successful. You need to figure out what your competitors are doing and then "tweak" it so it's suitable for your business.
Then, you need to figure out how much you are willing to pay to acquire a customer. For example, let's say your margin for profit is very slim, you need to find a marketing channel that will allow you to get the results for a very small amount. Some of the marketing channels which you can try are Google Adwords PPC, Local Search Engine Optimization and email marketing to your current clients.
Lastly, how do you make your sales process impeccable? You can make a killer sales process by creating a sales funnel in which you will take every potential customer to and then up-sell them on other products or services if they don't "bite" on the first thing you sell them.
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