Google predicts new keywords quality
A big area of debate for Google AdWords is if the
AdWords Quality Score, QS,
reflects on a keyword’s click-through rate, CTR. Many people argue that low
traffic keywords are greatly impacted by the account level QS. However, Google
has announced once again the there is no metric used to determine account level
QS. This statement does not end the debate. There are still many advertisers
that will tell you that your account level quality score has a major impact on
the performance of your ad campaign.
One thing that is certain through Google is that as far as for new keywords
the performance of related keywords does matter. Therefore the fewer
impressions that a newly formed keyword has the more likely Google will look
into previous keywords to set a standard for the new one. If the related
keywords have good performance and impressions Google will continue to have a
high opinion on them.
This
new data from Google tells us that they have the ability to predict CTR and
they can do it well. Why? It’s simple, Google has a very strong financial
incentive to do this predicting right. If Google misjudges the predicted CTR
for a new keyword it means they will receive less clicks and less money.
Joel
Castillo knows this can be done well
Google
works like an advertiser to predict conversion rate or sales per click in order
to determine an appropriate keyword bid. Looking for an advertiser that knows
how all of this works? Joel Castillo can help you select all the right
keywords. He keeps in mind the performance of keyword “cousins” to get the
correct feel on how a keyword will work.
He
understands how to raise your CTR and that is not by deleting your low quality
keywords. These low quality keywords are often the ones generating the
conversions that you want. With the correct understanding of how Google
advertising and searches work, you can easily set your site up to get valuable
clicks and views.
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