
The best reports in Google AdWords
We all know that Google AdWords is great for seeing how many clicks different advertising campaigns receive, however when you use analytics the details you can find out will amaze you. With the fast pace of program upgrades and new features, it can be easy to overlook a new capability. Joel Castillo is dedicated to keeping up with all of the new features of Google AdWrods and here are some you may enjoy:These settings can help you find out the keywords you have that are quality and not quality. To start, check if you have high engagement for the keywords you are concerned about. To do this look are the “average visit duration” and “pages/visit”. If these are good, it may be your site that needs the update, not your keywords. Joel Castillo can help you rewrite you website content to engage your viewers and grow you sales. Also you can check the “% new visits” to see if these keywords are bringing in new viewers or if they are a thing of the past.
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